Irony is a word whose meaning constantly eludes me. Am I using it correctly here? It’s ironic that a post I had intended to title “Stick to the plan! Stick to the plan!” is the post in which I’ll be wildly deviating from the plan. I feel like Alanis Morissette in that one song she has. Is it irony, or is it coincidence? Hard to say.

Here’s the thing I’ve learned about documenting one’s travails: It absolutely cripples your forward progress, at least if done in the comprehensive way I’ve been attempting to do it. I mean, 1,800 words on branding? What the hell happened there? How did I ever think that was a good idea? 1,800 words dedicated to branding is about 1,764 words too many.

Here are the 36 words you need: Creating a branding document is incredibly useful for figuring out who you are and what you’re about, but I’d say you can fairly safely toss it out the window when it comes time for execution. Also: meow.

I’d like to point out that I did promise this process would be messy. So, what am I going to do instead? Rather than spending time rehashing what I did a month ago, I’m going to fast forward to the present. Expect more frequent, and far shorter, posts from here on out.

Why is this better for you all? For one, no more dissertations. For two, dilemmas I’m grappling with in the here and now are far more interesting, largely because that’s where the real mad thrashings-about are happening. Where’s the fun in me talking about a problem I’ve already solved? What do I mean by that? Tomorrow!